W hotels

I like this brand because of the service experience I have consistently received when I stay there.  I've stayed in several of their hotels in a few cities.  They are fresh, stylish, and have a luxury feel.  From the décor of the rooms, to the dress of the staff, every detail is aligned to their brand promise of trendy and customer oriented.  The bars in the hotels offer great drinks, with live DJs.  The pools have   The use of the "W" in all of the brand elements is really clear.  Room service / concierge is called "Whatever / Whenever."  Mats in elevators say "Welcome, Good morning / afternoon/evening/night" (and are changed out depending on the time of day.  Pools are called "Wet."  Lights in hallways are labelled "Wink."  They have really worked the W brand into as many elements of the hotel as possible.

An anecdote would be when I stayed in the W in Atlanta.  I went to the concierge and asked for the best way to get to a specific shopping mall.  Rather than simply suggest a cab or bus line, the concierge offered to organise their Acura experience for me.  This is a service they offer customers where they have an Acura SUV driven by hotel staff to take guests around the city - for free.  It was that extra level of service which differentiates W from a Hilton, Hyatt, or Marriott.  This is on top of a stylish room, very comfortable bed, great bathroom, etc.